Spotlight on: MicksGarage.com
Nestled within the comfortable confines of Ireland’s largest business park, something exciting is happening at one of Europe’s largest online retailers of car parts and accessories: MicksGarage.com
At a time when the growth of ecommerce is growing exponentially across all sectors, one Irish firm has been a market leader within the automotive industry since its formation in 2003.
Award-winning website MicksGarage.com currently boasts a listing of over 10 million car parts and accessories and delivers products to over 70 countries worldwide. Not bad, when you consider the modest 3,000 products of offer when the company first began trading.
Founders Ciaran and Michael Crean have enjoyed significant growth in Ireland and the UK over the last 15 years, and the pair have also been successful in increasing the company’s reach into other markets, such as Germany, Australia and New Zealand, to name but a few.
Under the guidance of the two hard-working brothers the company has grown to become one of Europe’s most successful ecommerce businesses.
Chief Executive Officer Ciaran Crean provides an insight into the company’s success. “We specialise in offering a wide catalogue of car parts and accessories for next day delivery nationwide,” he says. “Through an exclusively online approach offering very competitive parts and accessories – all at the touch of a button from the comfort of your home or office – we have become a leader in ecommerce across the automotive industry due to our reputation for reliability, speed and flawless customer services from a collective team with over 250 years of experience in the sector.”
He continues: “We cater for all types of motoring consumers, from DIY enthusiasts to families going on a road trip. Whether you are preparing your car for a road test or polishing your new motor, our aim is to provide motorists with the largest online range of automotive brands and products at the best prices.”
The CEO believes the company’s prime location at Park West has been vital to the progression of the company.
“Park West is an ideal location for number of reasons,” he says. “Firstly, it is centrally located for the ‘automotive aftermarket’ sector, with a significant number of our key suppliers either in or close to Park West, which is great for service. Secondly, Park West is well-located and served by all the key logistics entities, enabling us to deliver nationwide the day after purchase.”
Crean adds: “The infrastructure is also second-to-none and the park is well-served for a multitude of transport services. The recent reopening of the Phoenix Park tunnel has been fantastic, and many of our staff use the train service to get directly to the city centre and Grand Canal Dock.”
The astute businessman is also keen to highlight a genuine sense of community that has been developed at the business park over recent years. “Park West is more than just a place to work – there is a very positive sense of community here, and we certainly have made some very important and invaluable connections over the years,” he states.
“The amenities are top-class too. Many of our 60 members of staff particularly adore Fude, a great little café nearby. And both the gym and pool on the campus are utilised by our staff throughout the year.”
Looking to the future
Despite the uncertainty regarding Brexit, things look encouraging for the firm. After raising €1.5 million to support further growth in the UK market during 2017 through the Employment and Investment Incentive Scheme, the company is now well positioned, with distribution centres in both Dublin and Goldthorpe, UK, to take advantage of Brexit, whatever form it eventually takes.
However, Ciaran Crean remains buoyant about the long-term future of the business. “Our main aim is to expand across product sectors and industries, both locally and in the UK. We plan to continue to scale the business over the next four or five years,” he concludes.
And who would bet against the brothers Crean leveraging one of Ireland’s most successful online ventures to even greater heights? Long may this company’s outstanding entrepreneurism endure.
For more information visit MicksGarage.com